Work clothing and shoe manufacturer Mascot Workwear and VfL Wolfsburg are extending their contract for another two years. The company, founded in Denmark, will leverage the partnership to increase brand awareness levels, create individual experiences for its customers and offer safe products for employees of the Bundesliga football club. Mascot have been the Workwear Partner for the Green-and-Whites since last summer and featured on the LED boards last season. As part of the contract extension, the company will now have a visual presence at Wolfsburg main station with the out-of-home campaign ‘Respect for work’, which is aimed at small and medium-sized workshops.
Uncompromising approach to quality
As well as having a presence at the Volkswagen Arena and the train station, the Danish firm is now stepping up to VfL Partner level with a corresponding VIP area profile, and will be represented on the interview and partner boards. “The work clothing from Mascot Workwear meets all of our demands,” said VfL managing director Michael Meeske. “Their high-quality products guarantee safety and comfort for our employees. The company philosophy of utmost quality, dynamic commitment and solution-based flexibility is also a perfect match for VfL Wolfsburg. We are delighted that a strong partner is choosing to stay true to us with an extension of the original agreement from 2021.”
Well-dressed ground staff
Employees of the Bundesliga football club, in particular the ground staff, have been wearing the work clothing since last year and have already been able to judge for themselves the high quality of the products, which guarantee complete freedom of mobility and optimum comfort. “With our long-running commitment to football, we know that a sense of passion and community runs through the sport. Football however goes beyond sport and is all about the people behind it,” said Torben Henriksen, Country Manager Germany. “Good clothing that is tested to work ensures that everyone can work in ideal conditions. The partnership between VfL Wolfsburg and Mascot enables us to provide high-quality work clothing to a professional team.”
Mascot is a Danish company with a Scandinavian mentality, with customers around the world. Its employees in Denmark, Vietnam, Germany and 12 other countries all share the same goal – namely to develop, manufacture, market and sell the best workwear and the best safety shoes in the world. For more information, visit www.mascotworkwear.co.uk/en.