VfL Wolfsburg are committed to sporting success and while our aim is to regularly qualify for European competition, we also stand for a lot more besides. Thanks to our close and trusting partnership with Volkswagen AG, we have a financial stability that allows us to make a valuable sporting and social contribution towards fans, society, media and players. For us, all of that makes up what football is about. Football is everything. As brand ambassadors for Volkswagen AG, we stand for compassion, professionalism, sustainability, team spirit, internationality and innovative leadership.
We achieve these aims with a passionate belief in performance, as well as a strong sporting department, organisation and brand. For these reasons, we see VfL Wolfsburg’s corporate direction as the foundation for lasting success. The core ingredients for this success are rooted in the continual growth of the club’s sporting appeal, excellent youth development, proactive communication and effective implementation of our regional, national and international marketing opportunities.
Our brand values and the unique relationship between the city, the Volkswagen factory and the club will carry and emotionally support this vision.