In the club's latest white paper, VfL Wolfsburg are shining a light on the transformative role of generative artificial intelligence (GenAI) in football. The report is the first of its kind in the Bundesliga and aims to capture the complexity of what is a hotly debated social topic at the moment, and to implement it in the best way possible in VfL’s innovation strategy.
Opportunities and risks highlighted
After the successful publishing of their previous white paper on the role of Web3 in football, which underlined the revolutionary possibilities and also the challenges of that particular new internet technology, the current paper is an important element of the club’s own innovation strategy. As digital change continues to grow, VfL are looking to tap into the potential of artificial intelligence, to further strengthen the club's position as an innovation leader in the world of sport. The current white paper provides comprehensive overviews of the many opportunities and also the risks which GenAI holds for VfL.
Commitment to innovation
VfL have undertaken intensive work on researching the opportunities of GenAI and how to implement them in a practical way. Club employees from a variety of specialist fields were given the chance to dive into the world of generative AI, and afterwards discuss the possible uses for it in their day-to-day work.
What does the white paper offer?
The white paper, which was developed in cooperation with Deloitte, demonstrates how Generative AI already has an effect on our lives and which exciting developments we can expect from it in the future. Its areas of implementation are as varied as they are fascinating – from precise data analysis to the automation of routine tasks and the optimisation of work processes.
“GenAI provides us with new opportunities, but it also creates challenges,” said VfL head of business development Linus Lebugle. “By establishing clear rules and at the same time showing our employees how to use it, we can implement this technology in a responsible and innovative way."
