„StrongHER U“ is believed to be the first ever NIL program by an European sports team and aims to empower female college athletes while integrating them as mentors and local ambassadors for the StrongHER project, which the club launched in April 2022.
“Left me speechless”
The club’s NIL program is spearheaded by JaNiya Stevens from the University of Tennessee in Chattanooga, who will collaborate with VfL Wolfsburg in order to promote StrongHER locally and to be involved in the community to support the young girls of the StrongHER project through their experiences and also coaching appearances during the training sessions of the StrongHER girls.
“NIL opportunities are about connecting with different people and making an impact in your community, which is something I've always kept at the forefront of any NIL deal I've pursued”, JaNiya Stevens emphasized. “To now join a project that allows me to leverage my platform and experiences to help similar girls — girls who look like me and are in the same position I was in — almost left me speechless.”