The wait is almost over. On Wednesday 7 May, VfL Wolfsburg will officially unveil their new home and away jerseys for the 2025/26 season. Like in previous years, the jersey launch will be held in conjunction with another special event as the exclusive pop-up store opens its doors in VfL’s first-team dressing room, providing a unique backdrop for the presentation of the new Wolves shirts.
Fans guaranteed unforgettable day
Between 10:00 and 16:30 CEST, the home dressing room will be transformed into a stylish sales area, where fans can not only try on and purchase the new jerseys in a variety of standard sizes but also customise their new shirts on site. Special counters have been set up, enabling supporters to have their chosen names and numbers professionally applied to their jerseys.
The launch will be accompanied by a colourful supporting programme. Background music will be provided by a DJ, fans will be able to take souvenir pictures at a photo booth, and visits from mascot Wölfi and selected players from the men’s and women’s teams offer supporters plenty more to get excited about. The new jerseys will also be available from 10:00 CEST in the Volkswagen Arena fan shop and the official online store – the Wölfeshop – which is open around the clock.
Special VfL tattoos offered to supporters
But that’s not all the jersey launch has to offer. For the first time, fans will be presented with a unique opportunity which goes far beyond the usual shopping experience. When purchasing a jersey, fans aged 18 and over will be given the chance to get one of several exclusively designed VfL tattoos free of charge. Supporters can select their designs, which are inspired by the club’s colours and identity, at a specially equipped tattoo studio on site. Younger fans will be offered an alternative but no less creative way of expressing their love of VfL, in line with the green and white colours of the day. Due to the tattoo area’s limited capacity, we kindly ask fans to arrive early.
