Beck's becomes new VfL beer partner

The agreement with the premium brand of Anheuser-Busch InBev runs until 2028.

VfL Wolfsburg can welcome a new premium partner for the start of the 2023/24 campaign: as of next season, the Green-and-Whites will be working with leading brewery group Anheuser-Busch InBev, which will be represented in both the Volkswagen Arena and the AOK Stadion until 2028 with its brand Beck's, which is well known around the world and throughout Germany. Together with the new official beer partner, the Wolves aim to provide the best possible catering on matchdays and create new opportunities to relax in the Allerpark area by providing a Beck's beer garden during the summer months. In addition, the new partner will have a presence on the LED perimeter advertising boards, the interview boards, in the digital area and during the half-time competition.

"We look forward to working together"

"We are proud that with Beck's, the premium brand of Anheuser-Busch InBev, we have been able to gain a strong new partner that is an ideal fit for VfL Wolfsburg, and we look forward to working together in the coming years," said VfL managing director Michael Meeske. "Together with Beck's, we have set ourselves the goal of further activating the region through a wide variety of measures."

Jannik Weitzl, On Trade Director at Anheuser-Busch InBev, agrees: "Beck's and VfL Wolfsburg – this first-class combination just fits. Not only the interaction of two absolute premium brands, but the chemistry between the two teams in particular has been in perfect harmony right from the start. VfL Wolfsburg has made a great name for itself in Europe and is enjoying great sporting success – both in women's and men's football. We are delighted to be able to accompany this top club with Beck's as the official beer partner from the coming season."

Represented in around 150 countries

Formed by the merger of Anheuser-Busch and InBev Group in 2008, the company with headquarters in Leuven, Belgium is one of the five largest consumer goods manufacturers in the world. It is represented in around 150 countries with 630 brands and 260 breweries, employing more than 170,000 people worldwide. The Beck & Co. brewery, which has its headquarters in Bremen and produces beers and beer-mixed drinks under the name Beck's, has been part of the now merged InBev Group since 2002.