VfL Wolfsburg opens office in Malaysia

Kuala Lumpur is the club’s second site in Asia.

As part of its internationalisation strategy, VfL Wolfsburg opened its second overseas office in Kuala Lumpur a few weeks ago, following on from Peking in 2017. The Malaysian capital is a hub for the Southeast Asia region, which the 2015 DFB Cup winners want to develop next. With its local office, VfL aims to intensify its contact with the many football enthusiasts in the area, develop new partnerships as well as promote talent from Malaysia and across Southeast Asia.

“An intriguing market”

A Wolfsburg delegation, led by managing director Michael Meeske, travelled to Kuala Lumpur in late August to formally inaugurate the new site together with over 180 invited guests from media, sport, politics and business. “Malaysia is an intriguing market for us, which boasts economic as well as a lot of footballing potential and also offers good access to other Southeast Asian markets,” said Meeske at a press conference for the office opening. “In addition, Malaysia has long maintained a variety of relationships with Germany and also with VfL, as our existing corporate partnerships show. We are therefore looking forward to working with many partners to further develop football locally and expand VfL Wolfsburg’s presence in Asia.”

Create lasting connections

In addition to B2B opportunities and youth development initiatives, VfL Wolfsburg is also exploring other strategic partnerships with local football teams, as well as options for a marketing tour with VfL teams and possible friendly matches in order to create memorable experiences and lasting connections with the market.