Wolfsburg United EN

Official tool sponsor: VfL agree new partnership with Positec

The Chinese firm will advertise its brands Worx and Kress with VfL Wolfsburg.

In addition to the numerous long-term partners that have extended their relationship with the Wolves, a new sponsor will now also accompany the Green-Whites in the future. VfL Wolfsburg are looking forward to working alongside the Chinese company Positec, who have been part of the VfL family since the start of the season and will be the club's official tool sponsor and exclusive partner in the international sponsorship project "Wolfsburg United" with immediate effect. Positec are the perfect partners for VfL's dual perimeter pitchside advertising boards, with one television signal for the German market and a separate one for global television networks. Positec Group will advertise as Worx on the German hoardings and as Kress for international markets. 

Regional strength

Steffen Grupp, Head of Sponsoring and Events, is confident the partnership will be a success: "VfL Wolfsburg and Positec are perfectly suited to each other. Team spirit and teamwork are values that are important to both parties and are something we both identify with." In addition to traditional advertising methods in using the national and international pitchside hoardings, Positec will work with VfL to launch joint activations and campaigns on social media. "VfL Wolfsburg are a successful club and the aim of our partnership is to show that we support the Green-Whites in their objectives," said Positec CEO Klaus Hagemann. "This agreement will increase the visibility of Positec and Worx in Germany, which is one of our most important markets. The Bundesliga is one of the most well-known and most professionally run leagues in the world and VfL Wolfsburg successfully participate in it."

Positive technology

The Worx brand is a part of the Positec group. Sustainability, innovation and customer focus are the core values of every product. In addition to its innovative gardening equipment and electronic tools, Positec's innovative strength is particularly evident in the area of robotic lawn mowers, where the Worx Landroid has set a new standard in its product class.