VfL Wolfsburg has unveiled Her One as a new premium partner for VfL Women, in a deal due to run until the end of the 2025/26 season. “We’re delighted to welcome an innovative partner to the Wolves in Her One,” said VfL managing director Michael Meeske. “Together, we’re sending out a strong statement highlighting the importance of women in competitive sport and society. We want to give women a bigger stage. The company stands for high quality, scientifically based products that have been developed responsibly – values that are also championed by VfL Wolfsburg.”
Empowering women together
As the She-Wolves’ official premium partner, Her One will not only have its own place on the LED advertising boards during VfL Women matches but will also be involved in a variety of initiatives and campaigns. Together, VfL Wolfsburg and Her One want to focus on key topics such as health, self-care and female empowerment. The partnership includes digital initiatives on World Health Day and Menstruation Day, as well as an event on the subject of “inner beauty”. There will also be joint photo and video shoots highlighting the bond between the She-Wolves and Her One.
Peak performance through self-care
Her One is synonymous with a new era in women’s health. Since 2017, the company has been developing innovative, scientifically based vitamin and nutrition products under the leadership of founder Chanyu Xu. These are designed to support women at every stage of their lives and help them maximise their potential – whether in sport or in everyday life. “At Her One, we understand that peak performance starts with self-care,” the company says. “What has long been clear in professional sport applies to each and every one of us: the right support makes all the difference.”
Her One products are uncompromising in their quality, reliable in everyday use and specially developed by women, for women. The company’s message is clear – to champion the individual strength of women and give them the support they need to write their own rules.
Inner strength for their game
By joining forces, VfL Wolfsburg and Her One are aiming to show what strong women can achieve when they work together. Under the motto “Your game. Your body. Your inner strength. For all women who define their own game”, the partnership underlines the shared vision of the two parties – to support women in reaching their full potential on and off the pitch.
