In March, VfL Wolfsburg will launch the first project of the club's own "StrongHER" initiative at the VW site in Chattanooga. Together with partners, such as the Volkswagen Belegschaftsstiftung (Volkswagen Foundation), opportunities are being created to offer girls from socially disadvantaged families access to soccer and to create a regular program that will promote women in soccer and strengthen the public perception of female athletes. “The innovative, international flagship project is intended to enable future opportunities and work against all forms of discrimination against girls and women in the sports and education sectors, thus actively contributing to change,” said VfL managing director Michael Meeske.
The first step of the project will take place in cooperation with Chattanooga-based Operation Get Active. It will focus on three different areas: Training, Mentoring, and
Education. When the project starts in March, VfL Wolfsburg will send a trainer to Chattanooga to run a soccer camp twice a year for 10 weeks, in which up to 30 girls from socially disadvantaged communities can participate free of charge. In addition to the training, which takes place twice a week, future plansinclude mobile soccerschoolsfor girls in rural areas and disadvantaged communities that lack access to organized sports. As part of StrongHER, interested participants will also be offered the opportunity to train as coaches, which will be conducted and certified by VfL Wolfsburg.