VfL Wolfsburg is proud to announce a strategic partnership with Mobileye, one of the world’s leading technology companies in the fields of autonomous driving solutions and advanced driver-assistance systems. As the club’s new sleeve and top-tier partner, Mobileye will assume a prominent role within VfL Wolfsburg’s partner portfolio. This new collaboration positions Mobileye alongside Volkswagen and NIKE as one of the club’s three most significant and visible partners. “Our partnership with Mobileye here in Wolfsburg stands as a symbol of the transformation sweeping through our industry – connected, data-driven, and forward-looking,” stated Dr. Sebastian Rudolph, Chairman of VfL Wolfsburg’s Supervisory Board. “The fact that this spirit of innovation is now also reflected in football sends a strong message about the power of technology and teamwork.”
Maximum Visibility on the Big Stage
As part of the agreement, the Mobileye logo will feature on the left sleeve of VfL Wolfsburg’s kits starting with the 2025/2026 season – visible in all Bundesliga, DFB-Pokal, international and friendly matches. Mobileye will also benefit from extensive brand presence throughout the Volkswagen Arena, on social media and with branded campaigns throughout the season. The partnership also includes exclusive hospitality benefits, such as access to a private box, as well as comprehensive digital integrations across VfL Wolfsburg’s media platforms. “Mobileye enhances our portfolio with a brand synonymous with pioneering technology and innovation,” said Michael Meeske, Managing Director of VfL Wolfsburg.“This partnership not only increases our visibility, but also contributes valuable strategic momentum. With Mobileye, we are gaining a forward-thinking partner whose values align seamlessly with those of VfL Wolfsburg: innovative, international, and focused on the future. Integrating Mobileye into our circle of top partners marks a significant milestone in the continued development of our club.”
“VfL Wolfsburg is a perfect match”
Mobileye also looks forward to the collaboration with the club: “Mobileye has a long history of creating innovations in safety and comfort for the automotive industry,” says Diane Be’ery, Vice President, Marketing at Mobileye. “We are excited to team up with VfL Wolfsburg going into the next season as a top partner. VfL Wolfsburg, as an innovator in sports and at the heart of the German auto industry, is a perfect match for Mobileye and we are looking forward to a fruitful cooperation on and off the football pitch.”
A Strategic Alliance for an Autonomous Future
With this partnership, Mobileye aims to further expand its position as a global innovation leader in the automotive sector and to elevate its brand visibility. Under the guiding principle “Driven by vision” the company underscores its commitment to shaping the future of safer, intelligent, and autonomous mobility solutions. Millions of vehicles worldwide were already equipped with Mobileye technology, making driving safer and more convenient.
About Mobileye
Mobileye (Nasdaq: MBLY) leads the mobility revolution with our autonomous driving and driver-assistance technologies, harnessing world-renowned expertise in artificial intelligence, computer vision, mapping and integrated software and hardware. Since our founding in 1999, Mobileye has enabled the wide adoption of advanced driver-assistance systems that bolster driving safety, while pioneering such groundbreaking technologies as REM™ crowdsourced mapping, True Redundancy™ sensing, and Responsibility Sensitive Safety™ (RSS). These technologies drive the ADAS and AV fields towards the future of mobility – enabling self-driving vehicles and mobility solutions at scale, and powering industry-leading advanced driver-assistance systems. Through 2024, more than 200 million vehicles worldwide have been built with Mobileye’s EyeQ technology inside. Since 2022, Mobileye has been listed independently from Intel (Nasdaq: INTC), which retains majority ownership.
