For the fourth year in a row, VfL Wolfsburg and Volkswagen are joining forces with the Autostadt to send out a colourful statement in support of diversity, underlining their social responsibility and status as social role models. This weekend, both the men’s and women’s first teams will wear shirts with a rainbow-coloured VW logo on the front when they respectively play in the Bundesliga against FC Schalke 04 (Saturday 13 March, kick-off 15:30 CET) and in the Women’s Bundesliga against Bayer 04 Leverkusen (Sunday 14 March, kick-off 14:00 CET). In addition, the Volkswagen Arena, the AOK Stadion and the Autostadt will be decked out in colourful flags and, at times, even be colourfully illuminated. VfL’s home games fall during the International Week Against Racism. Using the slogan “For Diversity. Against Discrimination”, VfL Wolfsburg regularly make colourful statements in favour of an open society. “Footballers are role models, and we are happy to use this status to campaign for a more open society,” said sporting director Marcel Schäfer. “Team sports are a wonderful example of how different strengths can benefit a team. We stand for the fact that everyone should be accepted in football and that racism, homophobia, sexism, and discrimination against senior citizens or people with disabilities have no place.”
Extensive social media activity
“At the Volkswagen Group, we welcome the diversity of our workforce, our business partners and our customers,” said Elke Heitmüller, Head of Diversity Management at Volkswagen. “Age, gender, sexual orientation or cultural background play no role for us. We want to express this fundamental stance of our company once again this weekend via the colourful VW logo on the VfL jersey.” Volkswagen has been promoting diversity on and off the football pitch for several months with its digital campaign #WeDriveDiversity. In honour of this matchday for diversity, Volkswagen has developed a filter in rainbow colours for its Instagram channel “Volkswagen.WeDriveFootball”. Users can place this filter over their photos and thereby send out a clear statement in support of diversity.