Ever since 2013, VfL Wolfsburg have been implementing a CSR project in conjunction with Volkswagen Group China (VGC), China Sports Foundation, and the Chinese Football Association (CFA), to help the development of Chinese youth football. While training courses for CFA youth coaches are at the heart of the initiative, kids and youngsters can also directly benefit from the VfL coaching. This Train-the-Trainer or “TTT” Project is part of the Volkswagen Junior Football Program, which has already received the Silver Award at the Dream Asia Awards, and one of the highlights of the initiative has always been the annual visit to Wolfsburg. The COVID-19 pandemic means the 2020 trip has been cancelled, but to compensate for this an online version has been drawn up with around 30 webinars created for Chinese football coaches, each lasting between 30 – 45 minutes. The coaches who take part in the training have been selected by the CFA.
The subjects of the webinars focus on the development of youth players in the U-10 to U-17 age categories, as well as the general basics of tactics and teaching. There is particular emphasis on the role of the coach in the development process. There are 11 subject blocks, including talent selection, match and training analysis, and match concepts, which have been put together using input from a range of experts. The project seminar leader is Daniel Nister, who has spent many years as a youth coach at VfL Wolfsburg, and who has gained initial professional experience as an assistant coach for VfL Women and LASK. The webinars include selected presentations from experts such as Eckhard Krautzun, Pierre Littbarski and Patrick Platins, as well as from other specialists from the VfL-Fußball.Akademie.
Digital implementation a first
In the past, a delegation made up of U-12 players and selected coaches would spend two weeks in Wolfsburg. This year, the project will be exclusively digital for the first time, making VfL the first Bundesliga club to carry out an online transfer of expertise in conjunction with the Chinese Football Association. Several hundred coaches will be taking part in the 30 teaching units, enabling them to benefit from VfL Wolfsburg’s experience. The long-term partnership between Volkswagen Group China, the Chinese Football Association, the China Sports Foundation and VfL Wolfsburg meant that the project was able to be implemented digitally in a very short space of time, smoothing the passage for further digital offerings in the future that will only serve to strengthen the cooperation between all parties involved.