Football is all in the head, as the saying goes. Off the pitch however, mental freshness is a benefit for everyone, not just top athletes. Start-up company Flow Lab, which has developed an app with a personalised training tool for mental and emotional fitness, has hit the nail on the head in this respect.
With its various digital products, the Flow Lab team has set itself the target of putting mental training on the same level as fitness training as far as society is concerned. This mindset has led VfL Wolfsburg to set up a strategic partnership with the burgeoning Berlin company, to underline the importance of mental fitness for sustainable sporting performance and personal wellbeing day in, day out.
“Genuine added value for us“
“As a Bundesliga club, we know how important it is to have a healthy balance between the mind and the body when it comes to sporting success,” said VfL Wolfsburg Managing Director Michael Meeske. “Someone who is not feeling at their best emotionally will not be in a position to put in top-level sporting performances in the long run. This is why we are delighted with our collaboration with Flow Lab. The partnership opens doors and opportunities for us in the field of digital mental coaching and will provide us with genuine added value. In addition, we also want to create greater awareness in society of how important mental well-being and balance are in everyday life.“
Vision of a more satisfied life
“The partnership with VfL Wolfsburg will be an important strategic milestone in our growth phase and in particular will enable us to make some critical steps in our marketing plan,” added Jonas Vossler-Winkelmann, Flow-Lab founder and CEO. “The opportunity to address new target groups and convince them of the importance of mental fitness is an important step in our vision of helping people to live a health-aware and above all a more satisfied life. We could not have hoped for a better partner along this path.”
New Green-and-White start-up programme
The partnership with Flow Lab also marks the kick-off of the new VfL start-up programme, which will see the club seeking out flexible and innovative solutions in a targeted way. The focus will be on young companies that are committed to the fields of sustainability and smart facilities, fan engagement and fan experience as well as sports science, health and well-being – all of these being sectors that VfL Wolfsburg are putting a particular emphasis on. The club will get involved in the start-ups in the form of what is known as virtual shares and support them on their path to success, in particular via knowledge transfer.