VfL Wolfsburg will bolster its energy and nutritional needs with nutritional supplements from US manufacturer USANA Health Sciences. The Salt Lake City (Utah) based company will become the Bundesliga club’s multivitamin partner and official supplier. The partnership includes visibility in the Volkswagen Arena with creative activations, hospitality packages and joint initiatives – primarily in the USA – for public relations and social media campaigns. Furthermore, the company becomes also the official partner of the VfL Wolfsburg Academy and develops joint individual projects and initiatives with the young players of the club to support their development. As an NSF-certified manufacturer of high quality nutritional products, USANA has long been providing supplements to professional athletes and Olympic teams, including the Women's Tennis Association, U.S. Speedskating, Biathlon Canada, Women's Ski Jumping and many others.
A global approach
Especially the positive feedbacks of professional athletes from all over the world and the certified products of highest quality made it an easy decision for VfL Wolfsburg to trust and join the Team USANA in its further development.
“At VfL Wolfsburg we want to continue professionalizing ourselves in every area, and that includes the field of nutritional supplements as we want to offer our players, co-workers and fans this foundation,” said VfL Managing Director Michael Meeske. “When it comes to health, numerous athletes trust USANA more than any other company, so we’re excited to develop this partnership further in the coming years together and looking forward to support USANA with our global network.”