VfL Wolfsburg have been fully committed to diversity for a number of years, and even in this most exceptional of seasons, the Green-and-Whites are joining forces with Volkswagen to take a colourful stand against discrimination. For their Bundesliga match against Eintracht Frankfurt on Saturday 30 May (kick-off: 15.30 CEST), the Wolves will take to the field with a rainbow-coloured Volkswagen logo on the jerseys, which will also feature ‘#Diversity’ in colourful lettering on the neck. The previous day (Friday 29 May), the She-Wolves will also play their first match since the enforced break with the same jersey when they take on 1. FC Köln at 14:00 CEST in the AOK Stadium.
Clear sign during difficult times
The special jerseys were originally set to be worn during Diversity Weeks in March, but this had to be postponed due to the COVID-enforced break. Volkswagen and VfL Wolfsburg therefore decided to mark the 8th German Diversity Day by bringing a little colour to the Bundesliga this weekend to promote a more tolerant society. “These are difficult times for all of us, making it all the more important to show a clear sign against discrimination,” said VfL Managing Director Michael Meeske. “The rainbow captain’s armband for all our teams and together with our partner clubs will be our way of showing the values that VfL stands for. And thanks to Volkswagen, we can wear these values proudly on our chests this season out on the field.” This will be the third consecutive season that Volkswagen and VfL will be devoting a matchday to diversity.
“We embody diversity!”
“One of our seven corporate principles is: ‘We embody diversity!’ and we need to make sure that these are not just words, but that we live it every day,“ said Elke Heitmüller, Head of Diversity Management at Volkswagen. Referring to the Instagram advertisement that had met with criticism in recent weeks, she also said: “This ad does not reflect how Volkswagen is. We are a colourful and diverse company which accepts people for who they are, irrespective of nationality, skin colour, sex, age, religion or sexual orientation. This is why it is so important for us to demonstrate these principles together with VfL.“