VfL Wolfsburg and Canadian lubricant company Petro-Canada Lubricants Inc. (PCLI) have extended their successful partnership. The new agreement will see PCLI, which signed its initial deal with the Wolves in 2014/15, become the Green-Whites’ primary national sponsor from the 2018/19 season. The PCLI logo will be visible throughout the Volkswagen Arena, including on the club’s LED advertising hoardings for national and international audiences, in the stadium’s hospitality areas and on the club’s social media platforms.
Sustainable and future-oriented
“As one of the leading lubricant manufacturers and producers, Petro-Canada Lubricants is committed to an innovative and future-oriented strategy, just like VfL Wolfsburg,” said Steffen Grupp, VfL Wolfsburg’s Head of Sponsorship and Events. “We’re very pleased to have agreed a long-term extension to our partnership and that the company will continue to be at our side.”
Mark A. Plake, President of Petro-Canada Lubricants Inc., also highlighted the importance of the company’s continued partnership with the Wolves. “As our presence and distributor network continues to grow in Europe, we’re excited to further extend our brand partnerships in the DACH region,” he said. “The Wolves are a great club, built around ambition and commitment - values which align well with Petro-Canada Lubricants today and into our future.”
“The renewal of our partnership with Wolfsburg speaks to our allegiance with the club and our commitment to the region and our distributors who work with us across Germany,” added Tony Weatherill, Vice President and Managing Director of Global Marketing, Research and Development at Petro-Canada Lubricants Inc. “A successful partnership sees both parties grow together and we have no doubt that will be the case with the Wolves across the next season.”
Domestic champions and cup winners
In 2015, VfL Wolfsburg celebrated its 70th anniversary. The German people’s insatiable appetite for sport, and in particular football, helped VfL through some difficult times after the club was founded in 1945. The Wolves have gone from strength to strength ever since, however, enjoying numerous highlights along the way: as well as having now spent over 20 consecutive seasons in Germany’s top flight, the club’s greatest achievements include winning the Bundesliga title in 2009 and lifting the DFB Cup in 2015.
One of the most successful women’s teams in Europe, the VfL Ladies have won countless major honours in recent seasons, including two UEFA Women’s Champions League titles (2013 and 2014), four German championships (2013, 2014, 2017 and 2018) and five DFB Cups (2013, 2015, 2016, 2017 and 2018).
About Petro-Canada Lubricants Inc.
Petro-Canada Lubricants blends and packages more than 350 different lubricants, specialty fluids and greases that are exported to more than 80 countries on six continents. Petro-Canada Lubricants specialises in products and services proven to maximise equipment performance, productivity and overall savings. From heavy duty engine oils to hydraulic fluids, automatic transmission fluids and gear oils and greases – Petro-Canada Lubricants is committed to delivering innovative solutions that deliver value and keep your business moving. HollyFrontier Corporation, through its subsidiary, owns Petro-Canada Lubricants Inc., whose Mississauga, Ontario facility produces 15,600 barrels per day of base oils and other specialised lubricant products, and owns a 59 per cent interest (including the non-economic general partner interest) in Holly Energy Partners, L.P.