13.09.2021
First Team

New look for the Wolves

Designer Outlets Wolfsburg becomes VfL’s new fashion partner

The Green-and-Whites will be donning new gear this season – Designer Outlets Wolfsburg have been named as VfL Wolfsburg’s new fashion partner with immediate effect and will henceforth be providing the Wolves team and representatives with on-point outfits. Designer Outlets Wolfsburg have been a partner of the Bundesliga club for many years but are now set to strengthen that relationship as the club’s outfitter, ensuring the Champions League club are also operating in the highest level when it comes to fashion.

Designer Outlets Wolfsburg will enjoy further brand exposure alongside the results from other fixtures and latest Bundesliga standings on the big screens during home matches at the Volkswagen Arena, as well as TV advertising on the stadium’s LED boards. The deal sees them become a member of the VfL PartnerPool, while photoshoots with players in their new business outfits are also in the pipeline.

Close partnership with near-neighbour

In addition to their geographical proximity, the two Wolfsburg flagships are also forming a closer bond as a result of their growing collaboration. “We have a long-standing relationship of trust with Designer Outlets Wolfsburg,” said VfL managing director Michael Meeske, who went on to highlight the flawless rapport between the football club and its neighbours on Germany’s Mittelland Canal. “We’re all the more pleased that we’ve managed to expand this partnership even further and are now perfectly equipped – and styled – for the start of the Champions League season.”

Broad range on offer

Opened in 2007, the Designer Outlets Wolfsburg – just a stone’s throw from the Volkswagen Arena – offer a wide range of products from over 90 international designer brands in the heart of Wolfsburg, from high-fashion clothing to sports gear. A visit to Designer Outlets Wolfsburg goes above and beyond an ordinary shopping experience: Unique architecture meets modern ambience, with a huge range of brands resulting in unparalleled retail pleasure. As well as the latest products, stores and promotions, visitors can also get involved in a variety of events – from livestream shopping online to ‘experience shopping’ on-site.

“We’re proud of the partnership,” said Centre Manager Michael Ernst. “VfL Wolfsburg is an important figurehead in the city and the region and therefore a perfect partner for Designer Outlets Wolfsburg. This partnership allows us once again to showcase our wide premium range. We look forward to continuing to work with our neighbours.”

This season, Designer Outlets Wolfsburg have opted for a collection from VAN LAACK for the club. VfL Wolfsburg players and representatives will be kitted out in a suit with a sporting feel to it, plus a t-shirt, a knitted sweater and a jacket.

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