English News

New knowledge with Blinkist

VfL Wolfsburg and Berlin-based company enter partnership agreement.

Not got time to read hundreds of pages but still interested in non-fiction books? The app Blinkist promises to extrapolate the key ideas from a book, make them available to read and listen to within 15 minutes, and thus impart general knowledge for every area of life. VfL Wolfsburg have now entered into a partnership agreement with the Berlin-based start-up. “Blinkist is really fun. You can explore new and interesting topics in a short amount of time,” said VfL managing director Michael Meeske. 

The Blinkist app summarises the content of non-fiction books – and even reads the text out loud. “It’s mobile self-improvement during coffee breaks,” continued Meeske. “We’re excited about this knowledgeable partnership and we’re pleased to be the first club from the Bundesliga to collaborate with Blinkist.”

More knowledge in everyday life

Whether it’s communication, management or productivity, books from 27 different categories are processed in such a way that they are easy to remember and applicable in an efficient manner. Blinkist is available on iPhone, iPad, Android and in web browsers. Moreover, the app provides structure and motivation for personal development with practical functions. There are 15 million users worldwide, including two million in Germany. 

Prof. Dr. Juppi Lee, head of corporate development at VfL, said: “Our aim with the partnership is to bring both specific and ‘wild knowledge’ into VfL, and thereby raise the VfL staff to a higher level and further develop the club across the board.” The start-up has already published more than 4,000 non-fiction books from a wide range of categories, condensed into their key excerpts (so-called Blinks). 

"We are pleased that VfL Wolfsburg are now supplementing their sports knowledge with non-fiction and are using the Blinkist app to do so,” said co-founder Tobias Balling. “This is a strong signal to the industry and confirmation for Blinkist that non-fiction content is more popular than ever, especially if it fits well into everyday life. Anyone who wants to do that cannot look beyond Blinkist.”



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