VfL Wolfsburg Women have received a big boost ahead of the 2021/22 season, with lubricant experts Motul signing up to support the Green-and-Whites for at least a year. Motul is a global leader in the manufacturing of lubricants for cars, motorcycles and industry, with Motul Deutschland GmbH distributing the French company’s products in Germany since 1980.
VfL Wolfsburg is Motul Deutschland GmbH’s first football partner, having previously been predominantly involved in motorsport sponsoring. The theme of diversity will be central to the partnership between VfL and Motul. With the sleeve sponsorship in the FLYERALARM Women's Bundesliga and the presence on advertising boards at the AOK Stadion, Motul will specifically be promoting and supporting the club’s women.
“Commitment to diversity in sport”
“Motul’s strong presence in women’s sport fits perfectly with VfL Wolfsburg’s values and stance,” said VfL managing director Michael Meeske. “Our women’s team is among the best in Europe and we are pleased to have another new partner on our side that shares our enthusiasm for women’s football. Together we will continue to strengthen our commitment to diversity in sport and society, and we warmly welcome Motul to the VfL family."
“A statement for strong women in sport”
“Passion for sport and high performance do not fit in with tired gender stereotypes, and when we were offered the chance to support these great female footballers, we were always going to say yes,” said Sarah Petschel, who is responsible for sponsoring and motorsport at Motul Deutschland GmbH. “It is particularly important to us at Motul to make a statement for strong women in sport. Motul is a committed partner for top female athletes and therefore always looking to encourage and promote young female athletes.”