VfL Wolfsburg and Chinese travel company Kaytrip have entered into a partnership agreement. The company, which was founded in 2002 and is based in Germany and China, specialises, among other areas, in business travel and tourism between the two countries, and becomes a Wolfsburg United Partner with immediate effect. With over 100,000 customers per year, Kaytrip, under its parent company Kayyuan, has become one of the biggest Chinese tourism companies in Europe.
“Connecting football cultures”
The partnership involves having a presence at the Volkswagen Arena and on the Wolves’ social media platforms on matchdays. However, the focus of the agreement is on cultural exchange between Germany and China. In Kaytrip, VfL Managing Director Michael Meeske sees an important addition to the work being done in China: “Connecting the football cultures in China and Germany is a special part of our work. We have been active in China for years and have been able to implement many projects on-site, not least through our office in Beijing. We want to continue to build on that in future and the topic of travel has a central role in that, which is why we are particularly pleased about the partnership with Kaytrip.” An additional aim of the new Wolfsburg United Partner is to bring more Chinese fans, both from home and abroad, to Wolfsburg so that they can experience German football culture first-hand.
New opportunities for football schools
The Wolves have already made four trips to China for friendly games, most recently in May 2019. Furthermore, male and female coaches from the VfL football academy regularly travel to various regions in China in order to hold football camps with local children and youngsters. With the support of Kaytrip, such trips can now be undertaken more easily. There are also plans to host VfL-Camps in Wolfsburg for football-loving children from China. Kaytrip already supports numerous Chinese-German youth summer camp activities and diverse Chinese-German exchange activities.