To mark the last matchday of the season on 22 May, the team at VfL’s offices in Beijing organised a highly enjoyable event for the club’s China-based partners. Instead of watching football either from the stands or on the small screen, 14 businesses actually got to play the beautiful game.
The companies who took part included Volkswagen Group China, Audi China, SAIC VOLKSWAGEN, FAW-Volkswagen, Volkswagen Anhui, Linglong Tire, Joynext, Minth, NBHX, Bolison, USANA, SAIC Anji Logistics and ADAYO. The tournament was held on a mini-pitch and attracted some 200 spectators, including Wang Changqing, a former player for Beijing Guoan Football Club in the Chinese Super League.
Promoting cultural exchange
The excitement generated by the Wolfsburg United Cup was clear for all to see. Volkswagen representatives praised the long-standing relationship between the company and the club which has enabled them to promote footballing concepts in China and Germany over recent years and develop sporting and cultural exchanges between the two countries.
After the futsal tournament, which was won by SAIC Anji Logistics, a gala dinner was held which featured a live link to VfL Managing Director Michael Meeske as well as Tim Jägeler (Executive Director VfL Wolfsburg (Beijing) Football Club Co., Ltd) and Andreas Kruse (Head of International Sponsoring) among others.
“Our aim with the inaugural Wolfsburg United Cup in Beijing was to underline the importance of the Chinese market for VfL Wolfsburg, and we are delighted that the number of Chinese partners is constantly growing, despite these challenging times," said Meeske after the event. "We obviously hope that we will be able to welcome all of our partners to Germany once again very soon, and I am particularly pleased that the event was an opportunity for us to celebrate VfL’s third qualification for the Champions League."