Häagen Dasz to continue as official ice cream partner of VfL Wolfsburg.
The sun was beating down from a cloudless sky and the VfL pros were working up a sweat on their first day of training ahead of the 2019/2020 season. Over 800 keen supporters had also come along to cheer them on, but they were looking for somewhere, anywhere in the shade. After getting their first glimpse of the players under head coach Oliver Glasner, the faithful fans also got a refreshing surprise from Häagen Dasz, with the official ice cream partner of VfL Wolfsburg giving the supporters something extra to cheer about on this hot day in the shape of free treats.
This was the ideal opportunity for the Wolves and the US ice cream giants to celebrate extending their partnership for another two years, with the best news of all being that the delicious ice creams will now be on sale at the concession stands at the Volkswagen Arena at all home games. "We are delighted that our loyal, refreshing partnership will be continued over the coming two years," said VfL CEO Michael Meeske. "Häagen Dasz and VfL Wolfsburg belong together, it’s as simple as that. Adding extra time to our joint venture demonstrates that we are certainly going in the right direction both on and off the pitch."