Bundesliga club VfL Wolfsburg have announced a partnership with Social Investment Platform eToro. The multinational company will advertise at VfL from the beginning of the 2020/21 league season, becoming the Green-and-Whites’ official trading partner with immediate effect. “Trading is an exciting and ever-expanding economic sector which is open to any investor with a small amount of money – a concept with a bright future,” said VfL Managing Director Michael Meeske. “The partnership matches our digital strategy perfectly, and as a consequence eToro will sponsor head coach Oliver Glasner’s starting line-up on our social media platforms from now on.”
“As a global investment platform, we’re looking forward to the partnership with VfL and to be utilising their international marketing opportunities and reach,” added Doron Rozenberg, eToro’s Marketing Manager DACH region. “VfL has a loyal fanbase with whom we’re looking forward to building a rapport this season and beyond, as well as enlightening them about investments and hopefully enjoying success together during the course of this season.”
Founded in 2007, internet broker eToro is the world’s leading social trading network, with over 14 million registered users and an array of innovative trading and investment tools. An innovative, global asset management platform, eToro focuses in particular on commission-free share trading and copy trading, as well as joint digital campaigns. eToro’s aim is to increase its involvement in the Bundesliga while continuing to expand its presence. In forming a partnership with the Wolves, the internet broker is bringing its business model to a brand new audience in German football fans.