Wolves team up with Filipino sports entertainment company.
VfL Wolfsburg have agreed on a long-term collaboration with another international partner. With immediate effect, the Bundesliga club are cooperating with the Filipino company Hua Ti Hui (HTH), who not only become one of VfL's international Premium Partners, but also expand the "Wolfsburg United" group. HTH is one of Asia's market leaders in the region with a wide range of products in the field of sports entertainment. Since its foundation, the up-and-coming company has not only focused on the Chinese market but also on the Asian market as a whole, steadily expanding and also striving to establish itself beyond Asia's borders.
“Looking forward to joint fan activations”
“In HTH, we welcome another international partner to VfL that is already heavily involved in football,” said VfL managing director Michael Meeske. “We are looking forward to joint fan activations in China, where enthusiasm for the Bundesliga and VfL is constantly growing. HTH will sustainably support us with its offer and exciting activations to push this development even further.”
Represented on international advertising board
The agreement between HTH and VfL means the Filipino company will be represented on the international advertising board during matches at the Volkswagen Arena. In addition, the partnership includes social media activities on the Wolves’ platforms, and hospitality services.