Asian betting company Ballbet and VfL Wolfsburg are now partners. The two-year contract was officially announced after the season opener against 1. FC Köln and includes a wide range of services, including international LED TV perimeter advertising, international Cam Carpets at the Volkswagen Arena, branding on the international press wall as well as joint social media campaigns in the Far East. The deal was in cooperation by leading sports marketing agency, Lagardère Sports.
“We’re looking forward to an active and successful partnership for the Asia region, which is home to over four billion people and the most populous continent in the world,” said VfL managing director Michael Meeske. What unites VfL Wolfsburg and Ballbet is a desire to work innovatively, develop new products and constantly improve. The Wolves are hoping to introduce the new international bookmaker with some attractive football during the 2019/20 season, and both parties are sure it will be a successful campaign.
King Ng, CEO of Ballbet: “We are very excited to partner such an established club that shares our values and ambition in providing the best experience for fans. All eyes will be on VfL Wolfsburg, who have qualified for the UEFA Europa League next season, and we are very proud to be part of this worldwide family of passionate football fans.”