27.08.2021
Women

A partnership with good taste

Danish company RAWBITE becomes new partner and supplier to the She-Wolves.

VfL player Sofie Svava is getting support from her native Denmark, with Copenhagen-based company RAWBITE becoming a new partner and supplier to VfL Women. RAWBITE is famous for its fruit and nut bars, which are 100 per cent organic, vegan, gluten-free and with no added sugar. RAWBITE’s products are particularly popular among sporty people, from recreational players to professionals. The partnership with VfL Wolfsburg is the first team partnership of its kind in Germany for the young Scandinavian firm, which has been part of the Hanover-based Bahlsen Group since 2016.

Developed at a kitchen table

As of now, RAWBITE’s ‘peanut’ and ‘cocoa’ flavours will be available on matchdays at the Volkswagen Arena and AOK Stadion. In addition, RAWBITE will support VfL Wolfsburg’s ‘Tomorrow Together’ day, providing bars for all internal and external participants. Matchday competitions, joint campaigns with VfL’s partner network and various promotional activities are also planned.

RAWBITE was set up in 2009 by Danish friends Rolf, Morten and Nikolaj at a kitchen table. The trio wanted to develop a tasty snack that copes without artificial additives – a simple and straightforward idea, which has succeeded not just in Denmark. Under the slogan “Pure Taste. Pure Joy.” RAWBITE is now sold in 30 countries. The recipe for success: the tasty bars are filling without weighing you down, they don’t crumble, melt or smear – no matter what the temperature is. And the cheerful colours simply put you in a good mood.

“A perfect partner”

Dr. Matthias Harlfinger, CEO of RAWBITE, said: “We are delighted to be able to enter into a partnership with the VfL Wolfsburg women’s team. As one of the top teams in the world, the She-Wolves are a perfect partner for us. Our vegan RAWBITE bars offer high organic quality, all without added sugar. That makes them perfectly suited to the demands of a snack for elite sportswomen. Along with the stadium as the starting point for a wide range of activities, the region of Wolfsburg also provides a great platform for many campaigns. We’re really looking forward to our work together and wish the She-Wolves much continued success!”

“Fans can look forward”

“We are very happy to have gained such an exciting and ambitious young company, whose products and values are an excellent match for our She-Wolves,” said Michael Meeske, managing director of VfL Wolfsburg-Fußball GmbH. “Our fans and partners can look forward to various campaigns and projects with RAWBITE, and we’re excited about our joint development over the coming years.”

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