Through double-production at their home games, VfL Wolfsburg is the first and only Bundesliga side that offer a TV signal expressly for the international market (to more than 200 TV stations worldwide). This is made possible in cooperation with DFL Sports Enterprises and Sportcast.
In the Volkswagen Arena, a second platform for television cameras has been constructed on the parallel stand. In front of the main stand, VfL have replaced the old advertising hoardings with a new, 100 meter long LED display hoarding, identical to the one previously constructed on the opposite side of the stadium as a means to provide a flexible advertising option. In this way, VfL can offer their partners an array of differing options, make it possible for partners to individually advertise in specialist areas outside of the German market and campaign specifically for the relevant target groups.