Worldwide unique international sponsoring strategy
Since the beginning of the 2012/2013 season, VfL Wolfsburg have been conducting a worldwide unique project in the football business, which connects the components of Corporate Social Responsibility (CSR), media presence, strong founding partners and global development. These are the four pillars upon which the international sponsoring strategy „Wolfsburg United“ is constructed.
Wolfsburg United is a joint project of Volkswagen AG, terre des hommes and VfL Wolfsburg.
Through double-production at their home games, VfL Wolfsburg is the first and only Bundesliga side that offer a TV signal expressly for the international market.
Corporate Social Responsibility
As a football club, we are in the focus of public interest. Together with terre des hommes and our partners, we take care of social responsibility.
Networking – global development
As unique B2B platform, “Wolfsburg United” enables networking between our partners.