VFL Wolfsburg

Worldwide unique international sponsoring strategy

Since the beginning of the 2012/2013 season, VfL Wolfsburg have been conducting a worldwide unique project in the football business, which connects the components of Corporate Social Responsibility (CSR), media presence, strong founding partners and global development. These are the four pillars upon which the international sponsoring strategy „Wolfsburg United“ is constructed.

Strong Partners

Wolfsburg United is a joint project of Volkswagen AG, terre des hommes and VfL Wolfsburg.

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Media Presence

Ricardo Rodriguez.Through double-production at their home games, VfL Wolfsburg is the first and only Bundesliga side that offer a TV signal expressly for the international market.

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Corporate Social Responsibility

Kinder während eines Camps der VfL-FußballSchule in Mexiko.As a football club, we are in the focus of public interest. Together with terre des hommes and our partners, we take care of social responsibility.

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Networking – global development

Networking.As unique B2B platform, “Wolfsburg United” enables networking between our partners.

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Logo Wolfsburg United.
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Graphik zum Engagement des VFL im E-Sport mit dem offiziellen Logo.