VfL Wolfsburg Cookie Policy

VfL Wolfsburg uses various cookies on its websites. Cookies are small files with configuration information that are stored on your device. We use a cookie consent system that allows you to manage and revoke your consent to the use of cookies or any of the data processing activities and service providers mentioned in the cookie consent system. A pseudonymous user identifier is created and stored in a cookie (so-called opt-in cookie) with the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) and the browser, system and end device used in order to avoid having to repeat the query and to be able to prove consent in accordance with our legal obligations.

Storage period:

  • Session cookies are deleted after you leave our websites and close your browser.

  • Permanent cookies remain stored for the specified period of time even after the browser is closed.

Cookies that we use are assigned to the following categories, which differ according to the purpose for which we use the information stored in them.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be deactivated in our systems. In general, these cookies are only set in response to actions you take and help make the Site usable by enabling basic functions such as setting your privacy preferences or controlling access to secure areas of our website, such as logging in to your online account. You can set your browser to block these cookies or to notify you when you receive a cookie. However, some areas of the website may not function properly.

Source Name Description Storage period
vfl-wolfsburg.de OptanonAlertBoxClosed Set after visitors have seen a cookie information notice to not show the notice to a user more than once. It does not contain any information that can identify the website visitor. 6 months
  OptanonConsent Stores information about whether visitors have given or refused consent to use a category of cookies in order to prevent cookies from being set if consent has not been given. It does not contain information that can identify the website visitor. 6 months
  wob_ytoptin Stores whether the user has agreed to opt-in to embed YouTube content. 1 year
  wob_skipdoorpage Saves whether the splash page should be displayed or not. 30 days
  token Stores anonymized login data so that users do not have to log in again for repeated page views. 14 days
shop.vfl-wolfsburg.de session- Identifies the current session, the user, and their shopping cart. This allows users to save and retrieve specific preferences or settings - for example, their shopping cart. Session
  __csrf_token- Serves as spam / bot protection and is intended to prevent abuse in an active session. Session
  x-ua-device Used for device recognition, it stores a reference to the type of the used device in order to display the website optimally for it. Session
  x-cache-context-hash Stores a hash of the VAT and user group context of logged in users, for correct calculation of prices and discounts in the shopping cart. Session
fussballschule.vfl-wolfsburg.de _fussballschule_session Saves information about the current session on the VfL Football School booking portal. Session
Queue-IT Queue-ITAccepted* Queue-IT is a virtual queue that protects our online shop from slowdowns or crashes during peak load times with above-average user calls. Session

Performance Cookies

These cookies enable us to count visits and traffic sources so that we can measure and improve the reach of our website. They help us to design our web offers optimally for you and to improve them continuously. They allow us to track how visitors move around the website. All information collected by these cookies is aggregated and the IP addresses are masked. If you do not allow these cookies, we will not be able to track when you have visited our website.

Source Name Description Storage period
ad.vfl-wolfsburg.de OAID Set by our own ad server when ads are displayed on our website. Records whether certain ads were displayed. Only used for performance measurement and not for targeting users. Cannot be used for tracking across domains. 1 year
matomo.vfl-wolfsburg.de _pk_ses* Used to track visitor behaviour within our website and measure the reach of individual content. 30 min
  _pk_id* Used to track visitor behaviour within our website and measure the reach of individual content. 13 months

Marketing and Tracking Cookies

These cookies and tracking features such as tags and pixels can be set by us or our advertising partners via our website. They may be used by us or the respective company to display advertising tailored to your interests, both within and outside of our own pages. They do not directly store personal information, but are based on a unique identification of your browser and terminal device. If you do not agree to these features, you will experience less targeted advertising.

Source Name Description Storage period
Google Analytics _ga Used by Google Analytics to distinguish unique users by assigning a randomly generated number as a customer identifier. Used to calculate visitor, session and campaign data for analytics reports. 1 year
  _gid Contains a randomly generated user ID. This ID allows Google Analytics to recognise returning users on this website and to merge data from previous visits. 1 day
  _gat-UA- Only serves to ensure that certain queries are sent to Google Analytics a maximum of once per minute. Session

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