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‘MatchUI’ wins iF Design Award 2024

Community project chosen in User Interface category

VfL Wolfsburg and the Volkswagen Group Services GmbH are proud to announce that the ‘MatchUI’ digital design system, which they co-created, has taken home the prestigious iF Design Award 2024 in the User Interface category. A design system is a comprehensive set of guidelines, components and tools that make it possible to create and maintain consistent, user-friendly designs via various digital platforms. ‘MatchUI’ was developed especially for VfL Wolfsburg to ensure a unified and appealing appearance across all of the club’s digital channels.

Receiving the iF Design Award for our ‘MatchUI’ digital design system is recognition for our efforts to offer our fans a modern and consistent experience on our digital platforms.
Michael Meeske

Setting the benchmark in innovation

The collaboration between VfL Wolfsburg and Volkswagen Group Services underlines the innovation and the forward-thinking approach of both companies. In developing ‘MatchUI’, they have not only laid the foundations for a successful fan and user experience, but also contributed to protecting the brand identity of the club. The implementation of ‘MatchUI’ sees VfL Wolfsburg once again striving to set the benchmark in terms of innovation and to solidify its leading role in the digital sphere. VfL Wolfsburg are the first football club to implement a digital design system, underlining their determination to continually push the boundaries of digital sports. “Receiving the iF Design Award for our ‘MatchUI’ digital design system is recognition for our efforts to offer our fans a modern and consistent experience on our digital platforms,” said VfL Wolfsburg CEO Michael Meeske. “We are proud to be pioneers in this field and are delighted with the recognition that has been given to our work.” 

“Cooperation illustrates the strength of our services”

For the Volkswagen Group Services, the award highlights the expertise and commitment of its Business Development Services team, most notably in terms of UX/UI design. The partnership with a renowned client such as VfL Wolfsburg underscores its attractiveness as an employer and illustrates the range of possibilities when it comes to exciting projects. “We are very proud to have developed the ‘MatchUI’ digital design system together with VfL Wolfsburg, which has now been recognised with the iF Design Award,” said Hagen Repke, CEO of Volkswagen Group Services. “This cooperation illustrates the strength of our Business Development Services and underlines our ability to create innovative and appealing solutions for our customers.”

The iF Design Award 2024 is recognition for the outstanding partnership and collaboration between VfL Wolfsburg and Volkswagen Group Services and for the developmental strength of both companies in the digital field.

About Volkswagen Group Services GmbH

With a broad spectrum of automotive services, Volkswagen Group Services GmbH supports the core business of Volkswagen as well as other brands and companies in the Volkswagen Group throughout the entire value creation chain. The main focuses of its activities are technology, logistics, business operation services and consulting as well as sales and management services. While the group is headquartered in Wolfsburg, it currently employs around 13,500 people at 12 locations in Germany and another seven around the world.